Live Earth is the name for a series of multi-venue concerts of pop and rock music featuring various artists which took place on July 7, 2007 (7.7.07). The concerts aimed to raise awareness about anthropogenic climate change (global warming) and to encourage people to live greener lives, all the while accepting the need to contribute to a global carbon tax. The concerts have the intent of bringing together more than 150 of the world's most popular music acts and drawing an estimated worldwide audience of 2 billion people, making it one of the largest global events in history. The umbrella organization for the event is Save Our Selves, founded by Kevin Wall, and includes as major partners, former Vice President of the United States Al Gore, the Alliance for Climate Protection, MSN and Control Room, a concert production company producing Live Earth. Their logo/trademark is SOS written in Morse Code. Talent and programming for all of the sites was handled by Aaron Grosky; the worldwide producer of all of the events was Lily Sobhani. Unlike the similar multi-venue rock music concert Live 8, which was free, Live Earth charged admission but the event was made broadly available via television and the internet.
Live Earth Promotional Video
The organizers intended to present concerts on all seven continents. They stated that the venues would utilize on-site power generation, efficient methods of energy utilization and sustainable facilities management in an effort to minimize environmental impact.
* Coca Cola Dome, Randburg near Johannesburg, South Africa
* Giants Stadium, East Rutherford, New Jersey, United States
* National Mall, Washington DC, United States
* Copacabana Beach, Rio de Janeiro, Brazil
* Makuhari Messe, Chiba (Greater Tokyo), Japan
* Tō-ji, Kyoto, Japan
* Oriental Pearl Tower, Shanghai, China
* Sydney Football Stadium, Moore Park, Sydney, Australia
* Wembley Stadium, London, England (Main article)
* HSH Nordbank Arena, Hamburg, Germany
* Rothera Research Station